We follow some simple principles:

• Economic well-being and investor interests are both well-served by using improved information about public preferences and public disclosures to guide capital allocations and improve price formation, and collecting and trading on this information is our sole mission.

• Honesty and clarity sit at the core of our operations and strategy. We strive to make our algorithms and operations easily interpretable and auditable.

• Our only revenue is management fees; no collecting or selling personal data, no new lines of business, no side deals. This keeps our incentives aligned with the interests of both our shareholders (fund investors who will only invest with us if we are diligent managers) and our stakeholders (the economic citizens who provide the data that we utilize and expect us to use it responsibly).